Renew Life is well known for its Ultimate Flora line of probiotic products but the parent brand is virtually unknown. Voicebox repositioned Renew Life as the leading expert in digestive care. We created a new logo and a healthful sun-inspired visual environment that unified the entire portfolio. We then standardized communication hierarchy to prioritize product names, usage and culture count, creating more effective segmentation between product lines. Our rebranding work concluded with the design and development of highly interactive and educational websites for Renew Life and Ultimate Flora.