Bringing a third-generation chocolate brand to today's consumer

  • Sconza Chocolate is an 80-year-old, third-generation chocolate confection company. Like many other storied family-owned businesses, the brand had become somewhat out-of-date. Not only did the brand want a refreshed identity, but they sought to introduce an innovative offering that leaned into the healthier, low-sugar market.

    Our job was to make the chocolate feel indulgent but mindful of health considerations.

  • Plenty of consumers love chocolate but are also concerned about their sugar consumption.

    Enter Sconza Thins.

    Sconza was founded by an Italian immigrant, Vincenzo Sconza, in 1939. We didn't want to raid the brand archives or look backward, but we saw an opportunity to use Italian-inspired graphics and color palettes to freshen up Sconza's branding. After a name change from Sconza Candy Company to Sconza Chocolate to elevate the brand's perception, we assisted in the creation of naming and packaging for Thins, an innovative line of thinly coated lower-sugar chocolate-covered almonds.  Enticing images of the product and ingredients lure consumers in with an elevated, joyful presentation. Moreover, there's no snacking sacrifice, as Sconza Thins promises "no sugar alternatives" and "nothing artificial."

SERVICES

Brand Architecture
Brand Identity Design
Naming
Packaging Design
Product Innovation
Mechanical Production
Photography Art Direction

Previous

HOUSE FOODS