MICHAEL DAVID WINERY

Michael David Winery had long been producing America’s favorite red zinfandel, 7 Deadly Zins, when they partnered with Voicebox to redesign the brand. The retail packaging needed updating in order to  reach a new audience and expand its offerings. Voicebox also created an advertising campaign in print, outdoor & digital, specifically targeting a new breed of younger wine consumers that were entering the category for the first time. The results lead to significant growth in year over year case sales as well as expansion on shelf through the packaging of a new red blend.

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DELIVERABLES

Brand Identity Design
Packaging Design
Product Line Extension
Mechanical Production
Advertising
Website