CLOVER SONOMA

The best dairy in California comes from Sonoma—and that’s worth celebrating. By changing Clover Stornetta to Clover Sonoma, we not only strengthened its connection to place and its rolling green pastures, but also to the region’s indulgent culinary tradition, helping the brand resonate with out-of-state consumers. We kept the focus on the core values that this beloved local dairy brand has embraced for three generations—care for the community, support of family farmers, respect for the land, and commitment to animal welfare. Our brand architecture system encompasses over 150 dairy products, multiple dairy sub-categories, and new category innovations resulting in the expansion of its portfolio into new markets and more than 300 new stores.

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DELIVERABLES

Brand Strategy
Competitive Audit
Brand Architecture
Brand Identity Design
Packaging Design
Product Line Extension
Print Collateral Design
Mechanical Production
Image Creation & Art Direction
Brand Guidelines
Visual Asset Management
Logo Library
Legal Compliance