IZZE

When it comes to iconic natural refreshment, there’s no sparkling juice quite like IZZE. Voicebox teamed up with the brand to redesign its retail packaging, extend the brand with new product innovations, and develop new concepts for the club store channel. We evolved IZZE’s core brand assets to better differentiate the brand’s offerings, accentuating its bright, bold, colorful fruit and clean iconography. We also engaged Costco to help us identify unique seasonal and limited time offerings that would increase trial and overall brand awareness.

 

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DELIVERABLES

Brand Architecture
Packaging Design
Product Line Extension
Mechanical Production
3D Product Renderings
Brand Guidelines
Logo Library
Visual Asset Management

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OBSIDIAN WINE CO.