RHYTHM

Rhythm Sparkling Hemp Beverages launched in 2020 as a functional wellness brand that crafts and sells the best-tasting, ready-to-drink beverages infused with adaptogens, superfoods and U.S. grown hemp extract. Rhythm approached Voicebox to create a more iconic and memorable presentation for the brand identity and packaging. We minimized the brand's reliance on flavor and shifted the focus to a range of functional consumer need states. The results have been extremely well received and Rhythm is currently sold in over 200 retail locations across 20 states and the U.S. Virgin Islands.

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DELIVERABLES

Brand identity
Packaging
Mechanical production
Iconography
Brand guidelines